Amid the ongoing Facebook-Apple war over privacy changes in iOS 14, the social networking giant is showing a prompt to iPhone and iPad users, urging them to allow tracking of their devices to deliver personalised ads. According to CNBC, As part of this test, Facebook is explaining why it wants to track this activity and asking users to opt in. These prompts will appear on Apple users screens immediately before the Apple pop-up appears, the report said on Monday.
Facebook CEO Mark Zuckerberg has argued that the iOS 14 privacy changes will impact the growth of millions of businesses around the world.
Amid the ongoing Facebook-Apple war over privacy changes in iOS 14, the social networking giant is showing a prompt to iPhone and iPad users, urging them to allow tracking of their devices to deliver personalised ads.According to CNBC, As part .
February 1st, 2021
Facebook
Starting today, some iOS users will see a new notification when they launch the Facebook app on their iPhones and iPads. The message (seen above) prompts individuals to allow the company to track their activity across websites and apps. According to
CNBC, Facebook is testing the notification ahead of several privacy changes Apple will implement later in the year.
Those new policies were initially scheduled to go into effect with the release of iOS 14. However, Apple later delayed them into 2021 to give developers more time to make their software compliant. One of the tweaks will require developers to explicitly ask iPhone and iPad users for permission to obtain the unique IDFA code associated with their device. With the help of Facebook’s Audience Network, that identifier is what allows companies to link your Facebook data to a third-party app in order to show you a targeted ad.