Apple s New Privacy Rules Soon
CUPERTINO (dpa-AFX) - Amidst uproar about data privacy issues involving Facebook and Google, Apple is taking a step in helping users take control of their personal data and protecting them from data tracking.
In June, Apple had announced certain updates to iOS 14 that, among other changes, required apps to ask users for permission to collect and share data using Apple s device identifier.
Facebook immediately warned that Apple s planned changes will disproportionately affect Audience Network due to its heavy dependence on app advertising. Facebook s Audience Network helps developers and publishers monetize their mobile apps and websites by showing highly targeted ads that match the interests of their users.
“We’ve worked to be open and upfront with the industry about the improvements we make to our technologies,” Adam Cohen, Google’s director of economic policy, said in a blog post this week defending the company. “We try to do the right thing as we balance the concerns of publishers, advertisers, and the people who use our services. Our ad tech rivals and large partners may not always like every decision we make we’re never going to be able to please everybody. But that’s hardly evidence of wrongdoing and certainly not a credible basis for an antitrust lawsuit.”
In this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O’Kane discuss the latest news in ad tech and martech.
In this session:
– WhatsApp has extended the deadline for accepting its new terms and conditions. The move follows a mass exodus of users who balked at the company’s demand that they allow their data to be shared with parent-platform Facebook. Millions have since flocked to rival messaging apps Signal and Telegram, sending the stock value of each company skyrocketing.
In response to the boycott and other criticism, Facebook had launched a newspaper campaign in India (where the app also hosts a payment and a food delivery service), telling users that neither the Mark Zuckerberg-helmed firm nor its instant messaging subsidiary has or will have access to their private conversations, which are protected with end-to-end encryption. WhatsApp also attempted to reassure users by stating that the new T&Cs boil down to