Habanos unveils new releases for the ‘Year of Cohiba’
Habanos has announced a raft of new releases, including
Cohiba,
Year of Cohiba’.
Cohiba brand celebrates its 55
th birthday this year and Habanos is marking the occasion with a series of new releases. The first were announced during the
Habanos World Days event last week, but the company promised there is more to come – including some news for travel retail and duty free.
“Our most prestigious and acknowledged brand in the world of premium cigars today marks 55 years of history,”
Habanos Vice-President in Charge of Commerce Leopoldo Cintra González said as he addressed a special virtual launch event. “Cohiba is synonymous with tobacco.”
China is now the world s biggest market for Cuban cigars May 06, 2021, 05:42 PM
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Cohiba is a brand of premium cigar produced in Cuba for Habanos S.A., the Cuban state-owned tobacco company.
Roberto Machado Noa/LightRocket via Getty Images
China has become the world s biggest market for Cuban cigars, overtaking Spain.
Sales in China have grown more than 50% in the past 6 years, Cuba s state cigar company, Habanos, said this week.
A box of hand-rolled Cuban cigars - considered the best in the world - can cost thousands of rands.
China has overtaken Spain to become the world s biggest market for pricey Cuban cigars, according to Habanos, Cuba s state-owned cigar company.
Overtakes Spain to Move Into Top Spot Share Share
Cuba has a new No. 1 market for its cigars. “For the first time in our history, China has become our No. 1 market in the world,” said Leopoldo Cintra González, the commercial vice president for Habanos, at a virtual press conference from Havana this morning.
China rose from the No. 2 position in 2019, and overtook Spain, Cuba’s previous No. 1 and one of the longstanding, traditional markets for major Cuban cigar sales. Sales to China which include not only mainland China, but also Hong Kong and Macau have been extremely robust over the past six years, growing by more than 50 percent during that period. Last year alone, sales to China were up by five percent, said Habanos.
Habanos S.A. Generated $507 Million in 2020 Revenue, China Now Largest Market
Corporación Habanos S.A. has announced that it generated $507 million in revenue in 2020, a 4.52 percent reduction compared to 2019.
It’s the fourth consecutive year that reported revenue has been more than $500 million, though it’s also the second year in a row where the revenue has declined. The company said that the revenue decrease was “mainly due” to a drop in tourism, citing both the duty-free and travel markets as well as local sales in Cuba, a market that was closed for most of 2020 due to the coronavirus COVID-19 pandemic.
Celebratory Cohibas And More Coming From Cuba
Cuba Announces a Slate of New Cigars and Celebrates Cohiba’s 55th Anniversary with One of the Brand’s Fattest Smokes Ever Share Photos/Habanos S.A.
The new Cohiba 55 Aniversario Edición Limitada is one of the fattest Cohibas ever commercially released.
The famed Cohiba brand took center stage this morning when Habanos S.A. announced the upcoming release of several new Cohibas and other cigars. The news came after Habanos co-presidents Inocente Núñez Blanco and Luis Sánchez-Harguindey introduced the Habanos World Days, a three-day virtual event that’s serving as a stand-in of sorts for the annual Habanos Festival, which was canceled this year due to the Coronavirus outbreak.