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Customer Lifetime Value – The Essential Marketing Mantra

Customer Lifetime Value – The Essential Marketing Mantra
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Manager: Prepaid Customer Analytics & Insights

May 31, 2021 Build base understanding on Prepaid Business and Base, focus on customer behaviour and drive customer revenues and influence customer behaviour on the network. Translate insights into commercial opportunities to grow/maintain subscriber base through commercial initiatives driven by analytical insights. QUALIFICATIONS AND EXPERIENCE University degree or equivalent qualification (BCom, BSc Mathematics, Computer Science, Applied Mathematics, or equivalent) Post-graduate degree in an analytical or commercial field of study (BCom, BSc Mathematics, Computer Science, Applied Mathematics, or equivalent) Min 5-8 years of relevant work experience Experience in managing a team in a strategic commercial or marketing role Fluent in English & Other South African languages

Direct to Consumer Marketing: Das steckt hinter dem Buzzword

Direct to Consumer Marketing: Das steckt hinter dem Buzzword
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The five critical components of a real-time CX

The five critical components of a real-time CX Make your customer’s dream a reality for your business. More A common and costly challenge that many companies are facing is giving customers the experience they deserve. Bad investments, organizational issues, and business adoption are part of the problem, but a misunderstanding of what customers really want –and how to deliver it –is causing relationships to crumble. In a recent survey of more than 3000 customers on what they are demanding from brands today, Pegasystems found two-thirds don’t believe that brands care about their needs – and given the current Martech landscape, it’s easy to see why. 

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