Which of today’s ads will stand the test of time like Levi’s Laundrette? After the tributes to the late Nick Kamen prompted a flood of retrospectives about Levi’s 1986 Laundrette ad, The Drum asks creatives from around the world whether they think ads from today’s era will stand the test of time, just like BBH’s classic from the golden age of TV.
Laundrette. An ad that resurrected a tired brand, built an agency and made an indelible dent in popular culture. They just don’t make ads like they used to. or do they?
As the news of Nick Kamen’s death circulated last week, retrospectives about his starring role in the 1986 Levi s ad by BBH quickly ensued, reflecting on the impact of the game-changing spot.
Entry for this year s show is free.
The Caples Awards has announced a call for entries for its 2021 competition. Just as in 2020, the organization has decided to make this years’ entry free for all submissions.
Founded in 1978 by copywriter Andi Emerson in honor of copywriter John Caples, The Caples bills itself as “run by creative people for creative people.”
President of the Jury in 2021 is Steve Aldridge, CCO of Wunderman Thompson London. The rest of the judges are creative leaders from Australia, Belgium, Canada, Chile, Germany, India, New Zealand, Portugal, Spain, the Philippines, the US, the UAE and the UK.