âIâm not feeling the loveâ: Florists smashed by Valentineâs Day shutdown Feb 14, 2021 â 2.55pm Save Share Florists are calling for compensation after they were left holding millions of dollars worth of unsold flowers when Victorian Premier Daniel Andrews effectively shut down Valentineâs Day, their most profitable day of the year. Mr Andrews admitted he hadnât considered the $36 million worth of flowers sold on Valentineâs Day each year in the state when he imposed Victoriaâs snap five-day lockdown on Friday â and the florists of Victoria are not impressed. Florist Cherrie Miriklis-Pavlou owns Flowers Vasette in Fitzroy, Melbourne. Â