âA very, very optimistic timeâ: Once-in-a-generation chance for Australiaâs drought-hit beef farmers Weâre sorry, this service is currently unavailable. Please try again later. Dismiss Save Normal text size Advertisement Australiaâs cattle farmers are at a tipping point, poised to seize a once-in-a-generation opportunity to reshape the industry to be more sustainable and high value after the toughest drought on record. Farmers are finally in greener pastures after battling years of what was the most severe drought on record and theyâre poised to tap a rare opportunity to modernise their operations and ultimately kick-start the market for climate-conscious meat.