Share this The cosmetics industry creates a lot of waste—we’re talking more than 120 billion units of packaging every year. Luckily, people are becoming more conscious than ever before about their plastic waste and opting for more sustainable, low-waste, or zero-waste options. This Mother’s Day, explore these 10 cruelty-free companies that are reimagining the beauty industry with innovative eco-friendly products that your mom will want to add to her beauty routine immediately. 1. Bestowed Essentials Toothpaste Powder Swap out plastic tubes of squeezable toothpaste for this long-lasting tooth powder made with activated charcoal and baking soda (both are naturally whitening!). Take it a step further and go zero-waste by reusing or recycling the container—created with 50-percent post-consumer recycled glass and 100-percent recycled cork top.