149 million followers and 4 objectives: Superdry reveals how its going to achieve eco targets By Imogen Bailey | 23 April 2021 Superdry ANZ has welcomed the launch of both the #GrowFutureThinking campaign and the brand's global partnership with international soccer star, Neymar Jr. (pictured). Using Earth Day as a springboard to announce the news, Superdry has revealed that Neymar Jr. has joined the brand in a three-year global deal that champions sustainability, highlighting its 100% organic underwear, tees and new sleepwear collections. The partnership marks a milestone in Superdry’s history, which has seen the brand kick start its #GrowFutureThinking campaign by amplifying the message of sustainable style to a global audience through Neymar Jr. and his 149 million Instagram followers.