Despite its issues, and there are many, Facebook remains today's main digital public square. Politicians and journalists gravitate toward Twitter, Gen Z loves Snapchat and TikTok, and Facebook fills in the gaps everywhere else. A few years of scandals have yet to make much of an impact on Facebook's bottom line. In the US and Canada, it had its best-ever quarter for ad revenue in Q4 2020, according to Statista. Monthly active users on the platform in the US/Canada continue to go up. Facebook is not synonymous with "the internet," (despite its best efforts), but its website and apps offer a bevy of personalization options. Read on to awaken your inner social networking guru.