"New normal", "unprecedented" and "best in class" are some of the words PR professionals might have gotten used to writing in their press releases. Have they become overused? A 2021 study by Cision which surveyed 2,700 journalists across 15 markets earlier this year found "best of breed" to be the most overused term followed by "world-class", "unprecedented", "unique", and "cutting-edge". "Award-winning", "dynamic" and "innovative" also made the list. MARKETING-INTERACTIVE spoke to PR professionals in the region to find out what are the top overused words or phrases in press releases, and the words they advise their teams to stay away from. Find out what they think!