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20 overused words in press releases: Which are you guilty of?


New normal , unprecedented and best in class are some of the words PR professionals might have gotten used to writing in their press releases. Have they become overused? A 2021 study by Cision which surveyed 2,700 journalists across 15 markets earlier this year found best of breed to be the most overused term followed by world-class , unprecedented , unique , and cutting-edge .  Award-winning , dynamic and innovative also made the list.
MARKETING-INTERACTIVE spoke to PR professionals in the region to find out what are the top overused words or phrases in press releases, and the words they advise their teams to stay away from. Find out what they think! ....

Raja Zalina Safran , Lars Voedisch , Arundhati Saha , Wu Ying , Elon Musk , Lina Marican , Vijayaratnam Tharumartnam , Desmond Ku , Precious Communications , Line Pr Agency , Above The Line , Zalina Raja Safran , அருந்ததி சஹா , வு யிங் , ப்ரெஶியஸ் தகவல்தொடர்புகள் ,

SG-based livestream commerce firm Mdada.live names PR partner, launches hub


Details
27 July 2021
Livestream commerce platform Mdada.live, founded by celebrity hairstylist Addy Lee and TV personalities Michelle Chia and Pornsak Prajakwit (pictured from left to right), has appointed PRecious Communications as its PR agency. The appointment will be for 12 months.
PRecious is Mdada’s first PR agency since the livestream platform was founded in September 2020. Selling products and services ranging from beauty to luxury sectors, Mdada.live s three founders saw the opportunity to embark on social commerce when the COVID-19 pandemic hit. While many eCcommerce businesses in Singapore and Southeast Asia have since hopped on the live selling opportunity to boost their sales revenue, Lee had already amassed over a decade of experience in conducting livestream sales in China for brands such as Unilever before the pandemic hit. ....

Michelle Chia , Salvatore Ferragamo , Pornsak Prajakwit , Paddy Lee , Singapore National Day , Precious Communications , Sookee Group , Southeast Asia , Shibui Premium Skincare , Livestreaming Hub , மைக்கேல் சியா , சால்வடோர் ஃபெராகாமோ , சிங்கப்பூர் தேசிய நாள் , ப்ரெஶியஸ் தகவல்தொடர்புகள் , தென்கிழக்கு ஆசியா ,