5 - Amazon says users don't own content bought on Prime Video The fifth most-read story on AppleInsider dealt with a lawsuit where Amazon was accused of false advertising and unfair competition due to the way it handled purchases of content hosted on its streaming service. In short, a customer could buy content from Amazon to view on Prime, but then Amazon could remove access later. Therefore, Amazon was accused of "secretly" reserving the right to end consumers' access to Prime content. Amazon's video app offers access to all of its Prime Instant Video content. Amazon argued that the plaintiff, Amanda Caudel, didn't suffer any injury due to its terms of service, as she had continued to buy content through the service since filing the lawsuit. Amazon argued that the agreements weren't for the purchase of content but for a limited license for "on-demand viewing over an indefinite period of time," terms presented each time content was purchased.