While celebrations across the planet were subdued as we moved from pandemic-stricken 2020 into pandemic-stricken 2021, South Korean motoring giant Kia rivalled any international New Year’s event by unmasking its new logo and brand slogan in a world record-breaking fireworks extravaganza in Seoul on 6 January. As I watched the extraordinary pyrotechnics on YouTube, my first response was, “poor dogs and cats”. If you missed it here it is: The event was a resounding statement of confidence from the brand, considering that the global motoring industry had very little to celebrate after a year of disastrous sales due to Covid-19. The award-winning motoring giant, often referred to as “the most improved volume car maker on the planet”, had different ideas. Not only did it show its power through a breathtaking fireworks display, but it used the opportunity to reveal that its “Power to Surprise” tagline would now become “Movement that inspires” — in line with Kia’s plans to roll out a range of electric cars over the next few years.