2021 Storage 100: The Data Conversation Starts Here How storage is deployed rests with solution providers assessing exactly what their customers are trying to accomplish. These 100 companies aim to be part of that discussion. By Joseph F. Kovar April 12, 2021, 11:00 AM EDT There are many choices to be made in how data will be stored, protected and managed to meet changing customer requirements. As the debate over storing data on-premises versus in the cloud continues, what becomes evident is that businesses clearly care about the value they can generate from their data. That focus on value means that how storage is deployed, whether on-premises or in the cloud or some hybrid combination of the two, depends heavily on what business customers are trying to accomplish, said Chris Case, president of Sequel Data Systems, an Austin, Texas-based solution provider.