Latest 2021 Virtual PGA Merchandise Show begins Tuesday, Jan. 26, with Product Preview & Launch Day, Continues with Full Industry Programming, Jan. 27-29 Published on Tuesday, January 26, 2021 The 2021 Virtual PGA Merchandise Show Week will begin on Tuesday, Jan. 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of nearly 400 participating golf companies and brands. The 68th edition of the PGA Show transitions to a virtual event in 2021 to connect the international golf industry online, allowing PGA Professionals, golf buyers, manufacturers and industry leaders to drive forward the business of the game from the safety of their homes, facilities and workplaces during the ongoing global pandemic.