2021: What the channel thinks is coming next This year has been a strange one, and the pandemic is going to linger into the next, along with Brexit and other unknowns, but the channel is ready for whatever comes Share this item with your network: By Published: 23 Dec 2020 Despite everything, 2020 turned out to be a pretty good year for the channel. But what does the future hold for channel businesses in 2021? Is it more of the same or something better? According to Adam Simon, managing director at Context, next year is set to be much the same for the first half of the year. “2021 will be known as the year of digital acceleration as the impact of the Covid-19 crisis drives companies and individuals to invest in transformation projects they have been delaying,” he says.