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now you can tell are openings to make arguments are resonate and you keep that in mind as you go through the witness testimony and the evidence, you use certain language, you have certain perspectives now because really you're just trying to win the case with these 12 jurors. now, those are the only ones that matter. and so jury consultants understand the art of persuasion and how you can help empower jurors into deliberation argue your point of view to win the case? >> elleithee, i assume that that's the stuff of defense counsel and that on the public dime, you didn't have the ability to hire allen or someone in alan's role, but if if your opponent had, would you try and out the fact that they needed a jury consultant? >> well, you're right, michael prosecutors don't pay for jury consultants, although they did in the martha stewart cadence case actually, and prosecutors have said publicly, they felt that it was useful. >> there's no way you would be able to get in the fact that the other side had hired a jury consultant that would be completely inadmissible, but i