The Hut Group (THG) Selects SoftIron's Ceph-based HyperDrive® For Eco-Friendly, Mission-critical Enterprise Storage 09:00:26 - 06 January 2021 SoftIron's 'Task-specific' Storage Appliances Deliver Resilient, Scale-Out eCommerce Infrastructure While Helping Achieve on Carbon Neutral Objectives LONDON,Jan. 6, 2021/PRNewswire/ -- SoftIron Ltd., the leader in purpose-built and performance-optimized data center solutions, today announced that The Hut Group (THG), the UK's leading multi-product, multi-website online retailer, has selected SoftIron's HyperDrive®as the storage backbone for its global THG Ingenuity e-commerce platform. The company cites SoftIron's task-specific approach to (open source software-defined storage software) Ceph, ease of use and efficiency as critical determinations for the selection. SoftIron's Ceph-optimized storage solution, HyperDrive, tackles mission-critical issues such as scalability, resiliency, and cloud-native flexibility, while also excelling in power, performance, and efficiency. The implementation helps the e-commerce giant achieve a resilient, agile infrastructure to power its world-leading retail platform while retaining its CarbonNeutral®certification and avoiding vendor lock-in.