Author Bio Adam has been writing for The Motley Fool since 2012 covering consumer goods and technology companies. He consumes copious cups of coffee, and he loves alliteration. He spends about as much time thinking about Facebook and Twitter's businesses as he does using their products. For some lighthearted stock commentary and occasional St. Louis Cardinals mania ... Follow @admlvy The pay-TV industry ended 2020 with 5.1 million fewer subscribers than it started with, according to data compiled by Leichtman Research Group. Even more people cut the cord last year than in 2019, when 4.8 million said goodbye to the big bundle of networks. There's good reason to expect 2021 to see even more cord-cutters than 2020. Here are three reasons why.