Impact #1: Data management will produce ROI throughout the entire organization As data management moves toward software-as-a-service (SaaS) and away from technically intensive systems, data will become more organizationally accessible. Companies with strong data cultures will empower employees to reach new levels of productivity and efficiency. The benefits of building a data-driven company are well-documented. According to a study by MIT and the University of Pennsylvania, companies that foster data-driven decision making have experienced a 5 to 6 percent boost in output and productivity. The current landscape offers even more potential. The ease of use and power of today's BI and analytics platforms, when paired with big data, enable stakeholders across an organization to generate unprecedented insights.