May 11th, 2021 The wait is finally over for foodservice operators in England, as next week they will at last be allowed to offer indoor dining after what’s been 14 months of incredibly challenging trading conditions. Looking to build on welcoming guests indoors, we’ve identified 3 key strategies to help foodservice businesses begin their fightback to recovery: 1. Tap into the premiumisation trend premiumisation with over a fifth of consumers more likely to prioritise food outlets that serve dishes that are difficult to make at home. This is especially the case for 18-44 year-olds. London’s White City’s Prairie Fire is a great example of food that cannot be easily replicated at home. It specialises in Kansas City (US) style of barbecue which involves cooking all types of meat in a pit barrel or charcoal grill at low temperatures over several hours that is then topped off with a house-made sticky BBQ sauce.