PHOTO: Laura Ockel Valentineâs Day is approaching. And while businesses wonât be sending their customers chocolates and flowers, thereâs still a lot they can do to show how much they care â every day of the year. More than ever, consumers are seeking out and staying loyal to businesses that display understanding and empathy in every interaction. Whether it means easily filing a claim with an insurance provider, being able to return clothes free of charge, or getting through to customer support without a battle, companies need to forge authentic connections with customers. With this in mind, letâs look at four strategies that can play Cupid for companies and customers.