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Laura Ockel
Valentine’s Day is approaching. And while businesses won’t be sending their customers chocolates and flowers, there’s still a lot they can do to show how much they care — every day of the year. 
More than ever, consumers are seeking out and staying loyal to businesses that display understanding and empathy in every interaction. Whether it means easily filing a claim with an insurance provider, being able to return clothes free of charge, or getting through to customer support without a battle, companies need to forge authentic connections with customers.
With this in mind, let’s look at four strategies that can play Cupid for companies and customers. ....

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