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Defining Responsible Marketing in 2021

Defining Responsible Marketing in 2021
cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.

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ASI Digital Expo: A Look at Industry Trends, Tips


ASI Digital Expo: A Look at Industry Trends, Tips
The two-day virtual event featured products, strategies and networking opportunities.
As the COVID-19 pandemic lingers, ASI Show got back into the swing of things with its first trade show of 2021, held virtually on Wednesday, Feb. 3 and Thursday, Feb. 4. Hosted on the digital event site Hopin, nearly 5,300 attendees enjoyed two full days of a virtual show floor with exhibitor booths, educational sessions, keynotes and networking opportunities. ASI President and CEO Tim Andrews and Andy Cohen, senior vice president of editorial and marketing services, kicked off the show with a welcome message and balloon drop. ....

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How To Move To A Different Country Successfully In 2021


No matter where you’re dreaming of reinventing your life overseas, the key to success is a network of support.
I’m talking about on-the-ground experts… and other expats already living the life you’re imagining for yourself.
Access to that world is the difference between an adventure filled with discovery and delight…
And days of frustration and challenge.
After more than 35 years covering this live- and retire-overseas beat… and more than 22 years living as an expat myself raising my family and building businesses across borders I know this to be true.
The right connections are the secret sauce.
Now, today, for the first time, I’m making all of my personal connections available to you. ....

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4 Valentine's Day Thoughts on Showing Love and Empathy to Customers


PHOTO:
Laura Ockel
Valentine’s Day is approaching. And while businesses won’t be sending their customers chocolates and flowers, there’s still a lot they can do to show how much they care — every day of the year. 
More than ever, consumers are seeking out and staying loyal to businesses that display understanding and empathy in every interaction. Whether it means easily filing a claim with an insurance provider, being able to return clothes free of charge, or getting through to customer support without a battle, companies need to forge authentic connections with customers.
With this in mind, let’s look at four strategies that can play Cupid for companies and customers. ....

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