SINGAPORE - South Korea retains a prime spot in the hearts of travel-loving Singaporeans, even though the pandemic has curtailed overseas vacations. In a Straits Times poll conducted last October, 40.7 per cent of more that 6,000 respondents cited South Korea as their travel destination of choice. Director of the local office of the Korea Tourism Organisation (KTO) Lee Jee-eun says: "There is always a reason to go to South Korea. There are places to explore and countless experiences to try out - the food and fashion, K-beauty, K-pop and cultural sites, just to name a few." Adapting to the new normal that is restricted travel, KTO's revised tagline now reads: "Imagine your Korea now, visit Korea later."