Chelsea Peitz, Feb. 2, 2020 Social media is a hot topic in real estate, often covered on-stage and in online articles. Peitz shares her real-world experience and examples in an easily digestible format, including illustrations, worksheets and additional resources. While reading the book, I tested out a few of the recommendations and was shocked at the amount of engagement those posts got on Facebook. Bonus book Profitability and Performance Pitstops. In 2018, I reviewed Howard’s Create Demand and Stop Chasing Business, an easy read full of useful ideas for building a high-volume business without the chase. With Profitability and Performance Pitstops, Howard packs 400-plus pages with ideas, models and concepts to build a big and profitable business.