76% of Consumers Look at Online Presence Before Physically Visiting a Business Dependency on smart devices is rising, increasing the need for small businesses to optimize their online presence with local SEO strategies to drive business to their locations. News provided by Share this article Share this article WASHINGTON, April 20, 2021 /PRNewswire/ -- Most people keep their smartphones on them for immediate access to information. In fact, 76% of consumers look for a company's online presence before visiting in-person, according to a It is increasingly important that businesses optimize their online presence to include easily accessible, valuable information to help reach potential customers.