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PR News | Corporate Branding Drives Consumer Opinions

PR News | Corporate Branding Drives Consumer Opinions
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41% of Social Media Users Have No Interest in What Brands Post, Revealing Need for Brand Authenticity


41% of Social Media Users Have No Interest in What Brands Post, Revealing Need for Brand Authenticity
U.S. consumers are unimpressed with branded social media content. Companies need to stay attuned to audience preferences for informative content and honesty to secure audience engagement and trust.
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WASHINGTON, May 13, 2021 /PRNewswire/  Forty-one percent (41%) of social media users in the U.S. aren t at all interested in branded social media content, according to a
Consumers were most likely to like, comment, or share a post that communicated helpful information (23%) rather than one with a strong brand voice (9%) or a strong visual aesthetic (11%). ....

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76% of Consumers Look at Online Presence Before Physically Visiting a Business


76% of Consumers Look at Online Presence Before Physically Visiting a Business
Dependency on smart devices is rising, increasing the need for small businesses to optimize their online presence with local SEO strategies to drive business to their locations.
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WASHINGTON, April 20, 2021 /PRNewswire/  Most people keep their smartphones on them for immediate access to information. In fact, 76% of consumers look for a company s online presence before visiting in-person, according to a
It is increasingly important that businesses optimize their online presence to include easily accessible, valuable information to help reach potential customers. ....

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Influencers Don't Influence Most Social Media Users - Tue., Apr. 13, 2021

Influencers Don't Influence Most Social Media Users - Tue., Apr. 13, 2021
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