8 New Jersey-isms That We South Jerseyans Are Tired Of Hearing Same. Get our free mobile app Before we go any further, I need to define what I mean by "South Jersey" in this article. While your definition may be different than mine, when I refer to "South Jersey", I'm technically referring to South East New Jersey, mostly along the coast. Think of the counties of Atlantic, Cape May, Cumberland, and the southern half of Ocean County. That being said, let's tackle those "New Jersey" phrases that those of us South Jersey locals tend to, well, HATE! 1. "Down the Shore." We live here. We don't go down the shore. We go down our driveway to the mailbox. We live HERE. We live in South Jersey.