93% of Small Businesses Struggle With Common Social Media Challenges An effective social media strategy requires measured cross-channel execution. With limited resources, nearly all small businesses struggle with at least one prevalent social media challenge. News provided by Share this article Share this article WASHINGTON, March 2, 2021 /PRNewswire/ -- Almost all small businesses (93%) in the U.S. face at least one widespread social media challenge, according to a Visual Objects surveyed 500 small business owners and managers in the U.S. about their most significant social media challenge. The most notable social media challenges among small businesses were: Visual Objects finds that generating leads is the top social media challenge for 21% of small businesses.