A conversation on representation of people of color in media Deidre DeJear Friday, February 19, 2021 6:00 AM Editor’s note: Beyond the Bottom Line host Deidre DeJear spoke with Tar Macias, the founder of Hola America and Hola Iowa, and Dwana Bradley, the editor-in-chief of the Des Moines Urban Experience. Both publications produce journalism and media that primarily cover issues related to people of color in our communities (Latinos and the African American community, respectively). Macias and Bradley also serve on the Business Record’s racial equity advisory board, which was formed with a goal to hold our news team accountable for raising awareness about barriers to racial equity while also elevating community members of color through representation in our coverage and events. Representation of journalists of color is important for our industry because we all bring our life experiences into our work as storytellers, and diversity of journalists allows us to better reflect our communities. In addition to being selected for the board because of their passion for racial equity, their involvement allows us to work collaboratively on initiatives our audiences can all benefit from.