A frank talk with Yum's recently retired CEO enthralls in 'Rebounding on Steroids' webinar Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesn't when it comes to restaurant marketing which he shares in a free, on-demand webinar, "Rebounding on Steroids: Lessons Learned from Former Yum! CEO." Rebounding after the difficult restaurant industry issues of the pandemic is the central subject of a frank talk with Yum Brands retired CEO Greg Creed in this webinar. (Photo: iStock) In the fast food world, there are few leaders with the depth and breadth of experience under their belts that recently retired Yum Brands CEO Greg Creed has accrued. In his five years at the helm of one of the world's leading quick-service restaurant companies, he not only helped resurrect the KFC brand with a new hipper image under its longtime namesake colonel's image, but also shepherded Taco Bell into a whole new identity phase, laser-focus on customer experience.