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Verimatrix stellt neuen App-Überwachungs-SaaS-Service auf der Money 20/20 Europe vor

Verimatrix stellt neuen App-Überwachungs-SaaS-Service auf der Money 20/20 Europe vor
finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.

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Cloudinary führt SAP Commerce Cloud-Erweiterung zur Verbesserung des Online-Einkaufserlebnisses ein

Cloudinary führt SAP Commerce Cloud-Erweiterung zur Verbesserung des Online-Einkaufserlebnisses ein
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Verimatrix: Umfrage bei Fachleuten im Bereich Sicherheit des mobilen Bankwesens deckt fragwürdige Praktiken auf

Verimatrix: Umfrage bei Fachleuten im Bereich Sicherheit des mobilen Bankwesens deckt fragwürdige Praktiken auf
finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.

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Yum Brands CMO shares strategies that can boost brands

Ken Muench holds a dual role that’s unique in the marketing industry. He is the chief marketing officer of Yum Brands, which owns KFC, Taco Bell, Pizza Hut and the smaller Habit Burger Grill. He is also chief strategy officer and co-founder of Collider Lab, a strategic consultancy that Yum acquired in 2015. Muench and the Collider team work with Yum’s brands, and some outside clients, to hone strategies and boost results.
Muench began his advertising career as a copywriter, then to strategic planning at agencies before co-founding Collider Lab. He writes about the marketing strategies implemented at Yum Brands and elsewhere in a new book with former Yum CEO Greg Creed, who left the business in 2019. In “R. E. D. Marketing: The Three Ingredients of Leading Brands,” Creed and Muench lay out their tactics tied to relevance, ease and distinctiveness. ....

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Yum! Brands CMO Explains Why Instagram Inspired Taco Bell's Turnaround

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn't working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider. Continue reading » ....

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