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Yum CEO David Gibbs said AI will be a positive for the company’s franchisees and their unit economics.

Yum CEO David Gibbs said AI will be a positive for the company’s franchisees and their unit economics.

    Ken Muench holds a dual role that’s unique in the marketing industry. He is the chief marketing officer of Yum Brands, which owns KFC, Taco Bell, Pizza Hut and the smaller Habit Burger Grill. He is also chief strategy officer and co-founder of Collider Lab, a strategic consultancy that Yum acquired in 2015. Muench and the Collider team work with Yum’s brands, and some outside clients, to hone strategies and boost results. Muench began his advertising career as a copywriter, then to strategic planning at agencies before co-founding Collider Lab. He writes about the marketing strategi...

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Plus, Merkle expands its tech team Chris Wood on March 5, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s taco-bout martech. As marketing continues to get more integrated with digital technology (see Merkle’s tech team expansion below), there are many questions about how humans fit into the equation. My ready response is that wh...