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Around the Web: Folio Fest. Cat Crates. Device Dilemma. Winter Wear. Hovering Haven. Breed Brief. Lavish Lego. Chicken Chatting. Winning Wings.

The Folger Library will be publicly exhibiting its collection of Shakespeare First Folios. A new, high-concept typeface based on meteorology. Why do cats love cardboard boxes (and should converters be targeting them)? Trying to figure out what the highly touted Rabbit R1 is actually used for. A wealthy Frenchwoman stipulated in her will that her money go to providing clothes for snowmen. A prototype for a floating umbrella that can follow you around and we want one. how did the dog breeds get their names? An artist whose chosen medium is black Lego. How to detect a chicken’s emotions, should you ever want to. Tito’s Vodka’s new “Spokescart.” Popeyes is offering free wings if a “winged” team or the Bills win the Super Bowl. All that and more in WhatTheyThink’s weekly miscellany. ....

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Coca-Cola hires director of The Bear for chaotic ad

Hailed as one of the best episodes of television this year, The Bear’s Fishes has inspired a new commercial from the beverage conglomerate. ....

Alex Ames , Bo Burnham , Chris Storer , Smart Water , Honest Kid , Marketing Dive ,