Yum! Brands to Acquire Kvantum's Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business
Press release content from Business Wire. The AP news staff was not involved in its creation.
Source: apnews.com
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Taco Bell Owner Yum Brands Buys A.I. Business to Improve Marketing
Yum Brands has bought a business unit from Kvantum that uses artificial intelligence for marketing performance analytics.
Source: nbcconnecticut.com
Yum! Brands To Buy AI-based Consumer Analytics Business Of Kvantum
WASHINGTON (dpa-AFX) - Yum! Brands, Inc. (YUM), the owner of KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands, announced Tuesday that it has entered into a definitive agreement to
Source: finanznachrichten.de
Yum! Brands to Buy AI-Based Consumer Insights Firm
Senior Editor - Restaurants By acquiring the Kvantum biz, Yum! enhances its ability to apply consumer insights and data analytics to drive marketing spend optimization. Yum! Brands, Inc. has struck a deal to buy the artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum Inc. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer insights and data analytics to drive calendar and marketing spend optimization. Designed to Mak...
Source: hospitalitytech.com
Yum Brands to buy AI-based consumer insights company
Yum Brands Inc., parent company of KFC, Taco Bell, Pizza Hut and The Habit Burger Grill, has signed a deal to buy AI-based customer insights and marketing analytics firm, Kvantum Inc. The restaurants will use the platform to better understand…
Source: fastcasual.com