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Yum! Brands to Acquire Kvantum's Leading Artificial Intelligence-Based Consumer Insights and Marketing Performance Analytics Business

Press release content from Business Wire. The AP news staff was not involved in its creation. ....

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Yum! Brands To Buy AI-based Consumer Analytics Business Of Kvantum

WASHINGTON (dpa-AFX) - Yum! Brands, Inc. (YUM), the owner of KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands, announced Tuesday that it has entered into a definitive agreement to ....

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Yum! Brands to Buy AI-Based Consumer Insights Firm

Senior Editor - Restaurants
By acquiring the Kvantum biz, Yum! enhances its ability to apply consumer insights and data analytics to drive marketing spend optimization.
Yum! Brands, Inc. has struck a deal to buy the artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum Inc.
By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful consumer insights and data analytics to drive calendar and marketing spend optimization.
Designed to Make Informed Decisions
Founded in 2012 by Shilpi Sharma, Chief Executive Officer, and Harpreet Singh, Chief Technology Officer, Kvantum develops and deploys algorithms and artificial intelligence models to help brands understand consumer behavior and make informed media and calendar decisions. The acquired Kvantum business combines machine learning and econometric modeling in ....

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