A practical guide to equity crowdfunding Traditional venture capital fundraising can do wonders for a business, but it doesn’t work for everyone; equity crowdfunding can offer a viable alternative Mar 04, 2021 Memuna Konteh Crowdfunding platforms, such as Indiegogo and Kickstarter, have been providing alternative finance options since the mid-2000s. These rewards-based programmes paved the way for increasingly popular equity crowdfunders such as Crowdcube, SyndicateRoom and Seedrs, companies that aim to help entrepreneurs bypass the barriers of traditional funding. Crowdcube co-founder Luke Lang says their initial goal was essentially to “democratise investment”, adding that “before Crowdcube, if you wanted to invest in a startup or early-stage business, you basically had to be a wealthy, white, middle-aged man”.