A small business’ step-by-step guide to dominating local search in 2021 A small business’ step-by-step guide to dominating local search in 2021 Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search. Author Categories 30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for small businesses. He focuses on the importance of Google My Business, keyword research and implementation, internal and external links, reviews, and more.