Contributor Aaron Lacey is a psychology-driven digital marketing coach and speaker. He helps agents go from good to great by uncovering blind spots in their businesses and implementing innovative systems in the areas of brand development, lead generation, CRM, a... Read more Aaron Lacey is a psychology-driven digital marketing coach and speaker. He helps agents go from good to great by uncovering blind spots in their businesses and implementing innovative systems in the areas of brand development, lead generation, CRM, and social media. He’s an Inman Ambassador, Inman Contributing Author, podcast co-host, and one of the only NAR Certified Technology Instructors in the country.