When it comes to selecting IT devices or services, options are always a good thing. Whether it’s deciding upon a brand, a particular product inside that brand, or simply a favorite color, the buyer is in control of the potential transaction. Didn’t used to be that way. For years, Ford made black automobiles with standard engines. Beer was all the same until Miller came up with a “Lite” version (market-spin bad spelling) in 1975. Oreo cookies used to come in one style; now Nabisco has a dozen variations. And so on. It’s up to the brands themselves to innovate plenty of options if they want to compete at full force. As the world becomes more and more splintered with commercial, societal and political choices, the business laptop business has diversified in the same fashion. With such high-level competition as Apple, Samsung, Lenovo, Dell, Toshiba, ASUS and others, other manufacturers have had to do so.