ACORD Recognizes Best Digital Customer Experience in UK Personal Lines Leading performers in annual customer experience study recognized at Insurance Times Awards LONDON, Dec. 10, 2020 /PRNewswire/ -- ACORD, the standards-setting body for the global insurance industry, announced the findings of its annual "Digital Customer Experience in UK Personal Lines" study last night at the Insurance Times Awards, where ACORD CEO Bill Pieroni presented the Best Digital Customer Experience Award to AA Insurance. ACORD annually conducts a comprehensive series of studies evaluating the online insurance shopping experience in the US, UK, and other geographies. ACORD screens thousands of websites using a unique, proprietary methodology featuring persona-driven evaluations, which provide a more complete and insurance-specific assessment than other studies of this kind.