Act of kindness benefit health and well-being: Study The strength of the link depends on many factors, including the type of kindness, the definition of well-being, and the giver's age, gender and other demographic factors. By ANI| Posted by Sakina Fatima | Published: 5th April 2021 8:59 pm IST Representative Image However, not all good-hearted behavior is equally beneficial to the giver. The strength of the link depends on many factors, including the type of kindness, the definition of well-being, and the giver’s age, gender and other demographic factors. The study was published in the journal Psychological Bulletin. “Prosocial behavior–altruism, cooperation, trust, and compassion–are all necessary ingredients of a harmonious and well-functioning society,” said lead author Bryant P.H. Hui, PhD, a research assistant professor at the University of Hong Kong.