Plus, HUMAN’s new fraud-busting collaboration Chris Wood on April 16, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and today I’m thinking about the investments that marketers make in reaching their customers. In his thoughtful consideration of the e-book, contributor William Terdoslavich writes that “knowing your target audience is half the challenge before making the pitch.” The other half is executing the pitch or message, and delivering it to your audience in the right package.