Before anyone could really prepare, the pandemic arrived and upended life as we knew it. After 12 long months living in ‘Confusing Times’, Burger King has wonderfully imagined the state of mind felt by many as they try to re-enter ‘normal’ life after this unprecedented captivity. Created by David Madrid, the Impossible Whopper ads first appeared in radio form back in March. “It’s all so confusing nowadays,” boomed the deep voice of a man who starts verbalizing people’s anxieties. “Terrence knows that shaking hands is not OK. But bumping elbows is. Terrence also knows that he should sneeze into his elbow, no Terrence is confused.”