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HAL'S KITCHEN: Happy birthday to me!

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I celebrated my birthday this week with some of the finest food Winnipeg has to offer. My wife Jackie and I began celebrating on Sunday night. We ordered some of our favourite dishes from Vientiane Restaurant on Marion (their spring rolls are the best!) which I brought home so we could watch the Oscars. We were apparently the only ones watching. Jackie had already picked up a Banana Split cake from Chocolate Zen on South Osborne so we enjoyed a piece of that too. Then on Monday, my actual birthday, my friend Jim Willox delivered lunch for me…maybe one of the best beef satay soups I’ve ever had from Ha Long Bay Restaurant on Notre Dame. And as if all that wasn’t enough, Phil Klein at Bagelsmith on Carlton heard it was my birthday and he dropped off a smoked meat bagel sandwich and some bagels and schmears. I ate well all week! What a great birthday…

Burger King's new spot revels in post-pandemic "confusion"

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Burger King’s new spot revels in post-pandemic “confusion”
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It offers discombobulated people the solace of a meatless Whopper.
Emma has discovered that she likes dating Mark’s profile more than she likes dating him. Jason stumbles into a real-life conversation; he can’t mute, he can’t turn off his camera, and he can’t pee while he listens. Trudy wants to go to the office, but also wants to work in pyjamas.
Confused?
Burger King’s latest spot is a darkly humorous depiction of the post-pandemic world, where confusion reigns supreme. Made by David Madrid, it is outgoing CMO Fernando Machado’s last work for the American QSR.

WPP returns to growth, Kantar CEO departs after four months: Wednesday Wake-Up Call

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WPP
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 
WPP has returned to growth in its first quarter, the company announced this morning, beating analyst expectations with a rise in organic revenue of 1.3%. Like-for-like revenue rose in four out of its top five markets, up 3.9% in the U.K., 0.7% in the U.S., 2.5% in Germany and 18.4% in Greater China, only declining 0.5% in India. The holding company was boosted by $1.3 billion in net new business, including Absolut’s global creative and JP Morgan Chase global media. VMLY&R was the best performing integrated agency with organic sales growth of 2.8%.

Ad of the day: Burger King uses dark humor to deal with these 'Confusing Times'

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Before anyone could really prepare, the pandemic arrived and upended life as we knew it. After 12 long months living in ‘Confusing Times’, Burger King has wonderfully imagined the state of mind felt by many as they try to re-enter ‘normal’ life after this unprecedented captivity.
Created by David Madrid, the Impossible Whopper ads first appeared in radio form back in March. “It’s all so confusing nowadays,” boomed the deep voice of a man who starts verbalizing people’s anxieties. “Terrence knows that shaking hands is not OK. But bumping elbows is. Terrence also knows that he should sneeze into his elbow, no Terrence is confused.”

Burger King: Confusing Times by David Miami

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Before anyone could really prepare, the pandemic arrived and upended life as we knew it. After 12 months long living in 'confusing times', Burger King has wonderfully imagined the state of mind felt by many as they try to renter 'normal' life after unprecedented captivity.
Created by David Madrid, the Impossible Whopper ads first appeared in radio form back in March. “It's all so confusing nowadays,” boomed the deep voice of a man who starts verbalising people's anxieties. “Terrence knows that shaking hands is not OK. But bumping elbows is. Terrence also knows that he should sneeze into his elbow, no Terrence is confused.”

FFA students when 'Impossible' award

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AnnElyse Clements and Price Jarvis won first place in FFA competition.
MOULTRIE – Tenth-graders AnnElyse Clements and Price Jarvis won first place at the state FFA Agriscience Fair research project competition. 
Clements and Jarvis won in the Division 4 food products and processing systems category. Their research is based on the idea of the “Impossible Whopper” from Burger King, said Jesse Boland, Colquitt County High School advisor. 
The Impossible Whopper is a plant-based meat alternative that Burger King began selling nationwide in recent years. 
“They (Clements and Jarvis) began with a taste test using plant-based meat alternatives and found that people actually preferred the plant-based taste more than the traditional meat taste,” Boland said.

What I've Learned From 10+ Years Of Trying To Avoid Meat


What I've Learned From 10+ Years Of Trying To Avoid Meat
Delish
2 hrs ago
Raj Tawney
© Sarah Ceniceros - Hearst Owned
Why has eating chicken, fish, beef or pork become the standard rather than a rare delicacy? With a growing global meat production industry, not only are factories directly causing environmental destruction but more and more health reports are declaring that eating too much meat is only only unnecessary, but that it’s also bad for you.
Growing up in a multiracial household, of Indian, Italian, and Puerto Rican descent, I was raised on tandoori kabobs with my naan, meatballs with my pasta, and pollo with my arroz. Vegetables were only featured on the side offering a facade of nutritional balance. Meat, however, always remained the centerpiece—the main event of each meal. Simply put, meat was the foundation of my diet.

What's Vegan at Carl's Jr., Including What's Not on the Menu


Carl’s Jr. is chasing down Burger King and Dunkin’ Donuts to become the top fast-food restaurant in the plant-based market. The old-fashioned burger joint teamed up with Beyond Meat to ensure that its customers didn’t have to give up the Star burger if they wanted to give up meat.
Across its 1,500 locations, Carl’s Jr debuted its Beyond Burger and Beyond Sausage options to give its customers the ability to go plant-based, but not give up Carl's Jr.'s fan favorites. The Beyond Famous Star is the chain's newest option, but Carl’s Jr. offers a little more for its plant-based diners. So, next time you want a burger and fries here’s a quick guide for your fast-food experience:

What's Vegan at Carl's Jr., Including What's Not on the Menu

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Carl’s Jr. is chasing down Burger King and Dunkin’ Donuts to become the top fast-food restaurant in the plant-based market. The old-fashioned burger joint teamed up with Beyond Meat to ensure that its customers didn’t have to give up the Star burger if they wanted to give up meat.
Across its 1,500 locations, Carl’s Jr debuted its Beyond Burger and Beyond Sausage options to give its customers the ability to go plant-based, but not give up Carl's Jr.'s fan favorites. The Beyond Famous Star is the chain's newest option, but Carl’s Jr. offers a little more for its plant-based diners. So, next time you want a burger and fries here’s a quick guide for your fast-food experience:

The Extraordinary ReMaking of Ordinary Things, Pt 3: J&J Green Paper reinvents the paper coffee cup with an alternative to plastic : Biofuels Digest


Today, in part 3 of our series The Extraordinary remaking of Ordinary Things, let’s begin with the not well-known problem of the paper coffee cup, that it leaks and loses rigidity when hot, unless you put a coating on it, one made of polyethylene, and that coating makes it very, very difficult to break down in a landfill or handle in a waste recovery and recycling facility.
Now, J&J Green Paper has developed a compound made primary of sugarcane and rice bran wax that can replace polyethylene as a coating for coffee cups, Keurig K-Pods, and other plastic-based waste.

Impossible Foods Preparing to Go Public

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Impossible Foods Preparing to Go Public
Impossible Foods is preparing to go public, amid growing demand for plant-based meat alternatives.
Impossible Foods is one of the premier makers of plant-based meat, and has struck deals with major restaurant chains and grocery stores. Most notably, Burger King has the Impossible Whopper, using the company’s product.
According to
Reuters, sources have said Impossible Foods is preparing to go public, with a valuation of $10 billion. This is significantly more than the $4 billion the company was valued at in 2020, indicating the increased demand.
The company is exploring an initial public offering (IPO), as well as a merger with a special purpose acquisition company (SPAC). Merging with a SPAC is popular way for a company to go public without as much regulatory scrutiny. It also provides a greater degree of certainty over the valuation process.

Walmart Releases Its Own Line of Plant-Based Chicken Products

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Walmart is expanding its in-store vegan offerings by adding plant-based chicken patties and tenders to all of its stores. Customers will be able to find the new alternative chicken products on shelves as a part of Walmart's affordable Great Value line. The vegan chicken options will accompany the line's beef-style veggie burger and a chipotle black bean patty.
The superstore company’s Great Value range provides affordable food options and now will be making plant-based options far more accessible. Even though Walmart’s stores do offer multiple other brands of vegan or plant-based products, this will be the first vegan chicken among its Great Value products.

Walmart Releases Its Own Line of Plant-Based Chicken Products

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Walmart is expanding its in-store vegan offerings by adding plant-based chicken patties and tenders to all of its stores. Customers will be able to find the new alternative chicken products on shelves as a part of Walmart's affordable Great Value line. The vegan chicken options will accompany the line's beef-style veggie burger and a chipotle black bean patty.
The superstore company’s Great Value range provides affordable food options and now will be making plant-based options far more accessible. Even though Walmart’s stores do offer multiple other brands of vegan or plant-based products, this will be the first vegan chicken among its Great Value products.

Burger King Finally Launches Meatless Impossible Whopper in Canada

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Fast-food chain Burger King is finally bringing the meatless Impossible Whopper to its Canadian locations, starting this week at participating locations in Ontario with a countrywide rollout planned for April 12. The burger is made with a plant-based Impossible Burger and served with tomatoes, onions, lettuce, non-vegan mayonnaise (which can be omitted), ketchup, and pickles on a toasted sesame seed bun. As is the case with Impossible Whoppers offered at other locations, Burger King does not claim that the burger is entirely plant-based as it shares cooking surfaces with animal products. With the new menu option, Burger King became the first fast-food chain in Canada to serve the Impossible Burger patty. 

Orlando Bloom Says He's Eating a "90 Percent Plant-Based" Diet

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Convincing your significant other to change their diet and drop animal products is typically one of the biggest hurdles, but singer Katy Perry’s plant-based journey must’ve inspired a change in fiancé and actor Orlando Bloom. The
Pirates of the Caribbean star announced that he is eating a mostly plant-based diet during an interview with 
The Sunday Times. He supported this decision claiming that cows are beautiful, following in the footsteps of his fiancé's decision to leave animal products out of their diets.
“I’m 90 percent plant-based, so I’ll only eat a really good piece of red meat maybe once a month,” Bloom said. I sometimes look at a cow and think, ’That’s the most beautiful thing ever.’”

Burger King® and Impossible Foods Announce the Canadian Launch of the Impossible™ Whopper®

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at BK®locations across Ontario and in restaurants across Canada on April 12
TORONTO, March 22, 2021 /CNW/ - Today, Burger King and Impossible Foods announced that, after a successful U.S. launch, the Impossible Whopper is landing in Canada. Participating Burger King restaurants across Ontario will begin serving the Impossible Whopper today, March 22, with a cross-Canada rollout coming on April 12.
Burger King is the first quick-service restaurant in Canada to put the award-winning, plant-based Impossible Foods patty on its menu nationwide.
BURGER KING® AND IMPOSSIBLE FOODS ANNOUNCE THE CANADIAN LAUNCH
OF THE IMPOSSIBLE™ WHOPPER® (CNW Group/Burger King)
"The Whopper is an icon, and we know how much our guests love its unique, flame-grilled taste. But, we also know those guests - and really, all Canadians - are always looking for more choice, and are increasingly interested in options without beef," says Matt Wright, General Manager, Burger King Canada. "That's why we're thrilled to have worked with the team at Impossible Foods to create a burger that is truly just as juicy and delicious as the classic Whopper."

Burger King launches plant-based Impossible Whopper in Canada

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After its successful US launch, Burger King’s Impossible Whopper has finally arrived in Canada and will be served in Ontario before it goes national.
According to Burger King, the Impossible Whopper plant-based meal will be served to Ontario residents starting March 22 before popping up in locations across the country on April 22.
“The Whopper is an icon, and we know how much our guests love its unique, flame-grilled taste. But, we also know those guests – and really, all Canadians – are always looking for more choice, and are increasingly interested in options without beef,” said Matt Wright, General Manager, Burger King Canada.

What's Vegan at Burger King? Plus Plant-Based Secret Menu Swaps


Burger King might’ve been one of the most unexpected candidates to lead fast-food restaurants into the plant-based territory. The burger chain shook the market when it released its meatless Impossible Whopper back in August of 2019. Partnering with Impossible Foods, Burger King changed what plant-based consumers could expect from their fast-food. Instead of simply ordering french fries on a road trip or when everyone else wanted to hit the drive-through, plant-based eaters could suddenly order a full burger meal. (Though vegans were disappointed by the fact that even if you held the cheese and special sauce the patty was cooked on the same grill as meat which made it an untenable option.)

EDITORIAL: Enjoy a big steak on 'Meat Out Day' in Colorado


Prepare to party like it’s 1999 on March 20. That is the date Gov. Jared Polis wants Colorado to celebrate “Meat Out Day.” Indulge in emulsifiers, fillers, and preservatives. Gulp down that Methylcellulose like it’s the last day on earth. Or, consider eating meat.
While contemplating “Meat Out Day,” remember that less is more when it comes to food labels. One can enjoy a healthy vegan diet without falling for the fashionable marketing claims about burgers and other meat facsimiles made with ingredients few can pronounce.
Manufactured “meat” is supposed to be the coup de grâce against traditional American meat products. They tell us it is healthier for humans and the environment. It is for sale at most grocery stores and fast-food chains.

China's appetite for meat fades as vegan revolution takes hold


China’s appetite for meat fades as vegan revolution takes hold
Crystal Reid
© Provided by The Guardian
Photograph: VCG/Getty Images
The window of a KFC in the eastern Chinese city of Hangzhou hosts the image of a familiar mound of golden nuggets. But this overflowing bucket sporting Colonel Sanders’ smiling face is slightly different. The bucket is green and the nuggets within it are completely meat free.
Over the last couple of years, after many years of rising meat consumption by China’s expanding middle classes for whom eating pork every day was a luxurious sign of new financial comforts, the green shoots of a vegan meat revolution have begun to sprout. Although China still consumes 28% of the world’s meat, including half of all pork, and boasts a meat market valued at $86bn (£62bn), plant-based meat substitutes are slowing carving out a place for themselves among a new generation of consumers increasingly alarmed by food crises such as coronavirus and African swine fever.

Burger King Adds Plant-Based Chicken Royale Sandwich to Menu


Burger King is adding another meatless option to its wildly popular Impossible Burger, showing that it is committing more menu space to the growing demand for plant-based options. The chain recently announced it would be half plant-based by 2031, and while that’s a decade away, this move proves they will take steps toward that goal faster than anyone anticipated. The announcement comes at the same time as Mcdonald's has partnered with Beyond to introduce the McPlant, first in Canada, and then presumably in the US. These are the kinds of fast food wars we can get behind.
Consumers who are looking for easy meat-free dining options on-the-go can hope that the Chicken Royale comes to America soon after its initial introduction in the UK. The fast-food chain is continuing to test its meatless menu in England first, giving customers the chance to try it and another version of their popular burger: a new completely meat-free Rebel Whopper.

The heart of plant-based meats


By Applied Food Sciences
When we think of plant-based meat alternatives, brands like Beyond Meat and Impossible Foods immediately come to mind, and deservedly so. Influential partnerships with major fast-food chains have aided their disruptive emergence into the market. Today, consumer curiosity for plant-based meats is at its all-time high, and the market is expected to grow.
But while these brands are dominating certain segments at +200% growth, the sleeping giants are just beginning to rise
1. Tyson, Perdue, Nestlé, Hormel, and many other major food companies all launched plant-based meat products over the last year. Unilever has an ambitious target to achieve over $1 billion annual sales of plant-based meat and dairy alternatives within the next five to seven years – Figures that could challenge the impressive beginnings of startups like Beyond Meat and the hundreds of other emerging brands in the space. Fortunately, the global plant-based meat category forecasts 28% compound annual growth, building on what was a $5 billion industry in 2018 to $85 billion by 2030. It appears there may be plenty of opportunity to go around

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