The kids are not alright. After a year of trauma caused by the ongoing pandemic, 70% of teenagers are now struggling with mental health concerns. As a result, one in four are now considering suicide, which is now the second-leading cause of death among teenagers. Across America, schools have been closed nationwide since the pandemic took hold and they won’t be open again until the fall. Concerned that children will struggle to readjust when schools reopen after the trauma of the last year, Sandy Hook Promise has partnered with BBDO New York on ‘The Kids Are Not Alright’. A series of three short videos – ‘How to Overload a Circuit’, ‘How to Make a Homemade Bomb’ and ‘How to Perform a Disappearing Act’ – each PSA reflects the anxiety, isolation, pressure, boredom and incessant information overload that teenagers are experiencing.