Advertising in the gaming ecosystem According to Digital Weeks, Mexico is the most important Latin American country in the gaming market, with 63 million people who play. Stay informed and join our daily newsletter now! Email April 28, 2021 3 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. By: Iván Leslie, Partner and Chief Operating Officer R! DE Fedro is 13 years old, in his spare time he watches streaming services, he likes music a lot (he practices piano and ukulele), and he enjoys playing video games, a hobby he shares with his 9-year-old sister, 24-year-old cousin, and online with his friends from high school.