After Greek yogurt, Epigamia looks to innovate in the ghee segment April 23, 2021 Rohan Mirchandani, Co-Founder and CEO, Drums Food International× To expand presence to new cities After disrupting the packaged curd segment, Epigamia is next looking at bringing in innovation in the ghee segment by offering it in modern formats. Last month, the company launched a range of ghee-based chocolate spreads and is next looking to also offer it in the savoury spreads format. Earlier this month, Rohan Mirchandani, Co-Founder and CEO, Drums Food International, which owns Epigamia, told BusinessLine, “Indian consumers are well aware about the health benefits of ghee and the segment is rooted in hundreds of years of tradition. Our goal is to take the insights of it being a “good-for-you” product and offer it in contemporary formats. The idea is also to create new consumption occasions for ghee. After launching a range of chocolate-spreads made from ghee, we are also looking to launch it in the savoury formats in the next few months.”